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TikTok LIVE Platform Basic Rules
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LIVE Content Recommendation Mechanism
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Self-Check Guide for Abnormal Viewer Engagement for LIVE Creators
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Methods to Boost Viewer Engagement for LIVE Creators
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LIVE Violations
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Introduction to LIVE
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Basic LIVE Skills
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Enhancing Content Monetization for LIVE Creators
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Enhancing Interaction in LIVE
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Detailed Explanation of Backend Data Review Sheets for LIVE Creators (with Term Clarifications)
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Explanation of copywriting library examples
Live Streaming Topic Reserves
The following are some examples of different types of TikTok live streaming topics:
I. Entertainment
“Big Reveal of Celebrity Gossips”
- Share behind-the-scenes stories of celebrities, interesting experiences on film sets, their little-known talents or unique living habits. Discuss with the audience about their favorite celebrity moments or guess the truth or falsehood of some celebrity gossip.
“Funny Imitation Show Contest”
- The anchor initiates an imitation show challenge, encouraging the audience to imitate various funny film and television clips, classic advertisements, online celebrity videos, etc. The audience can sign up by leaving a message in the comment section or show directly during the live connection. Everyone can jointly select the most similar imitator, and the winner can receive small gifts or virtual rewards.
“Comedy Night: Share Your Jokes”
- Invite the audience to share the funniest jokes they know in the live broadcast room. The anchor can take the lead and tell a few to warm up the atmosphere first. After each joke, other viewers can rate it in the bullet screen, and viewers with high scores have the opportunity to participate in the lottery.
II. Lifestyle
“Healthy Life: My Daily Fitness Routine and Secrets”
- Show your fitness exercises and training plans, explain the key points of each exercise and its benefits to the body. At the same time, communicate with the audience about the difficulties and solutions in the fitness process, and answer their questions about the use of fitness equipment and diet combinations.
“Food Exploration: Making Global Delicacies at Home”
- Select the cuisine of a country or region and show the entire process from ingredient preparation to cooking completion in the live broadcast room. Share the culture behind these foods with the audience and how you discovered and learned to make these dishes. Encourage the audience to share the exotic foods or local specialties they have tried.
“Home Aesthetics: Creating a Cozy Nest”
- Share inspiration and techniques for home decoration, show pictures or videos of different styles of home arrangements. You can give advice on issues raised by the audience such as space utilization, color matching, and furniture selection, and also demonstrate some simple DIY home decoration production on the spot.
III. Knowledge and Education
“Science Class: Wonderful Natural Phenomena”
- Explain some interesting natural science phenomena, such as the formation of the aurora, the principle of volcanic eruptions, the special habits of animals, etc. Use pictures, animations or experimental demonstrations (if conditions permit) to allow the audience to understand this knowledge more intuitively. Interact with the audience and answer their questions about scientific knowledge.
“Language Learning: English Pronunciation Skills Challenge”
- Explain and demonstrate the difficulties in English pronunciation, such as the pronunciation rules of vowels and consonants, liaison and weak forms and other skills. Through some simple word and sentence exercises, let the audience try to pronounce in the live broadcast room, and the anchor gives corrections and guidance. Some pronunciation challenge mini-games can also be set up to increase the fun of learning.
“History Stories: Legends Through Time”
- Tell the story of a specific historical period or historical figure, such as the legendary life of an ancient emperor, the detailed process of a major historical event. Combined with historical materials and pictures, make the audience feel as if they were in that era. Discuss with the audience the impact of these historical events on today’s society.
IV. Tourism
“Travel Memories: My Backpacking Journey”
- Share your unforgettable experiences during travel, such as interesting people you met, unique local customs, thrilling adventures, etc. Show photos and videos from your travels, recommend attractions worth visiting and local specialties. Communicate with the audience about their travel plans or dream destinations.
“Travel Strategy Live: Explore Popular Cities”
- Select a popular tourist city and introduce detailed strategy information about transportation, accommodation, attraction tickets, and travel routes in the city. Mark the locations of each attraction on the map, show local characteristic transportation means, and share methods on how to avoid tourist traps and save costs.
“Recommendation of Minority Tourist Destinations”
- Introduce some little-known but beautiful and distinctive minority tourist destinations. Share the unique activities that can be experienced in these places, such as participating in traditional folk festivals in a remote town, enjoying a peaceful vacation on a minority beach, etc. Encourage the audience to share the minority treasure places they know.
V. Pets
“Cute Pet Show: Daily Life of My Baby”
- Show the cute moments, funny behaviors and unique skills of your pet. Share pet rearing experiences, including knowledge on diet, training, and health care. Answer the audience’s questions about pet breed selection and handling common problems, and you can also invite the audience to share the stories of their pets.
“Big Reveal of Pet Training Secrets”
- Introduce methods and techniques for pet training, such as how to train a dog to sit, shake hands, and go to the toilet at a fixed point, and how to prevent a cat from scratching the sofa. In the live broadcast room, demonstrate the correct training steps and commands by simulating training scenarios, and answer the audience’s questions during the training process.
“Pet Rescue and Protection: What We Can Do”
- Talk about the importance and current situation of pet rescue, share some stories of pet rescue stations and cases that need help. Explain how to identify and help stray pets, as well as the process and precautions for pet adoption. Encourage the audience to participate in pet protection actions, such as donating materials and promoting adoption instead of purchase.
VI. Social Humanities
“Social Hot Topic Discussion: Analyzing Current Popular Topics”
- Select a current social hot event, such as environmental protection issues, social fairness phenomena, new technology applications, etc., and analyze the background, causes and possible impacts of the event with the audience. Encourage the audience to express their own views, have rational discussions, and guide everyone to look at the problem from different perspectives.
“Cultural Diversity: Traditional Festivals Around the World”
- Introduce traditional festivals of different countries and ethnic groups, such as the Brazilian Carnival, the Indian Holi Festival, the Chinese Spring Festival, etc. Tell the origin, celebration methods, characteristic customs and cultural connotations of these festivals. You can show related festival pictures and video materials and feel the charm of cultural diversity with the audience.
“Interpersonal Relationship: How to Handle Workplace Relationships”
- Discuss interpersonal relationship issues in the workplace, such as cooperation and competition with colleagues, communication skills with superiors, workplace social etiquette, etc. Share your own workplace experiences and cases, listen to the problems encountered by the audience in the workplace, and give advice and solutions.
VII. Business and Economy
“Entrepreneurship Story: The Struggle from Zero to One”
- Tell the entrepreneurship story of yourself or other successful entrepreneurs, including the source of inspiration for entrepreneurship, the difficulties faced in the initial stage, how to raise funds, product research and development and market promotion and other processes. Share the experiences and lessons in the entrepreneurship process, discuss the opportunities and challenges of entrepreneurship with the audience, and encourage the audience with entrepreneurial ideas to take the first step bravely.
“Finance Class: Beginner’s Guide to Finance”
- Introduce basic financial knowledge to novice investors, such as the characteristics and risks of investment tools such as savings, stocks, funds, and bonds. Explain how to formulate a personal financial plan, including income and expenditure budget and asset allocation. Answer the audience’s questions about finance, such as how to choose investment products suitable for themselves and how to avoid risks.
“New Trends in E-commerce: How to Open an Online Store and Make Money”
- Introduce the current development trends in the e-commerce field, such as new business models such as live streaming with goods and social e-commerce. Explain the steps of opening an online store, including knowledge in aspects such as platform selection, store decoration, product listing and marketing promotion. Share some successful e-commerce cases to provide references for the audience who are willing to engage in the e-commerce industry.
VIII. Emotional Psychology
“Love Preservation Secrets: Make the Relationship Sweeter”
- Share methods and techniques to keep love fresh, such as effective communication between couples, romantic date ideas, the correct way to handle conflicts, etc. Discuss various issues in love with the audience, answer their questions about romantic relationships, and you can also invite couple audiences to share their sweet stories.
“Mental Health: Coping with Stress and Anxiety”
- Talk about the impact of stress and anxiety on mental health, introduce some methods to relieve stress and anxiety, such as meditation, deep breathing, exercise, and the cultivation of hobbies. Share your own experiences and coping strategies when facing stress, encourage the audience to pay attention to their mental health and establish a positive mindset.
“Interpersonal Relationship: The Power and Maintenance of Friendship”
- Discuss the importance of friendship in life, share how to establish and maintain sincere friendships. Tell some touching friendship stories and recall the beautiful moments with friends together with the audience. Answer the audience’s questions about getting along with friends, such as how to handle differences between friends and how to expand the circle of friends.
Capable anchors can extend the topics, for example, starting from the friends around them, giving examples of themselves and hotspots to resonate with their fans.
Topic Entry
I. Utilize the opening to introduce the topic
- Introduction through self-introduction opening: The anchor can first briefly introduce themselves and then naturally transition to the relevant topic. For example, “Hello everyone, I’m [anchor name]. I just came back from a very interesting art exhibition today. I want to share with you those amazing works at the exhibition.” This way allows the audience to quickly understand the background of the topic and easily arouse their interest.
- Introduction through hot event opening: Use the current hot news, popular trends or popular films and TV shows as the opening topic. For instance, “Family members, there’s a super popular movie [movie name] recently. Have you watched it? Today I want to chat with you about those impressive plots and the underlying meanings in this movie.” By referencing hotspots, it can capture the audience’s attention as these are contents they may have already paid attention to in their daily lives.
- Introduction through questioning opening: The anchor can start the topic by asking an interesting question. For example, “Babies, have you ever thought that if you could travel through time and space, which dynasty would you most want to go to? Today we are going to discuss this interesting topic.” This questioning method can stimulate the audience’s curiosity and prompt them to leave comments and answers in the comment section, thereby activating the atmosphere of the live broadcast room.
II. Cut into the topic based on audience interaction
- Cut in by responding to audience questions: During the live broadcast, the audience will ask various questions. The anchor can directly answer these questions and expand the topic around them. For example, if the audience asks, “Your dress is so beautiful. Where did you buy it?” The anchor can answer: “I bought this dress at [store name]. Speaking of clothes, I just want to share with you my recent shopping experiences. I discovered several treasure stores…” In this way, the topic naturally extends from answering the question to shopping sharing.
- Cut in by focusing on the hotspots of audience comments: Pay attention to the frequently occurring keywords or viewpoints in the audience comment section and then cut into the topic based on these contents. For example, if many audience in the comment section are discussing a new work of a certain celebrity, the anchor can say: “I see everyone is talking about the new work of [celebrity name]. I’m also very concerned about it. I think there’s a very interesting point in this work…” Thus, the topic focuses on the discussion of the celebrity’s work.
- Cut into the topic based on audience gifts: When the audience sends gifts, the anchor can express gratitude and use the gift as an opportunity to start the topic. For instance, “Thank you [audience name] for the gift. This gift reminds me of an experience I had before. At that time, I also received something similar on a very special occasion…” In this way, both the audience is thanked and a new topic can be introduced naturally.
III. Cut into the topic by showing items or talents
- Cut into product-related topics by showing the product: If it’s a live broadcast for selling goods, the anchor can first show the appearance, functions and other characteristics of the product and then start to introduce topics such as the usage methods and advantages of the product. For example, the anchor picks up a beauty device and says: “Everyone, look, this is the beauty device I’m going to introduce to you today. Isn’t its appearance very delicate? In fact, it not only looks good but also has powerful functions. Next, I’ll tell you in detail how it helps us with beauty care.”
- Cut into related topics after talent performance: After the talent performance, the anchor can share their experiences of learning the talent, the stories behind the talent and other topics. For instance, after the anchor sings a song, they can say: “I practiced this song for a long time and it has a very special meaning for me. I remember when I first heard this song, it was in a very romantic scene…” In this way, it can transition from the talent performance to the topics of personal experiences and emotional sharing.
Explainer Video:
The “Four Elements” of Live Streaming
The four elements of live streaming mainly include the following aspects:
I. Anchor
Image and Style
- The anchor’s image should be in line with the live streaming theme and the aesthetic of the target audience. For example, the anchor of a beauty live streaming should have an exquisite makeup; the anchor of a game live streaming can have a vibrant image. At the same time, the anchor should form a unique style, such as humorous, kind and natural, professional and rigorous, etc. An extremely infectious and passionate style will attract a large number of fans.
Professional Knowledge and Skills
- The anchor needs to have an in-depth understanding of the live streaming content. If it’s a fitness live streaming, the anchor should master fitness knowledge and training methods; if it’s a live streaming of knowledge lectures, the anchor must have solid professional knowledge in the related subject fields. Moreover, the anchor should also have certain expression and performance skills to explain the content clearly and vividly and attract the audience’s attention.
II. Content
Value
- The live streaming content should be able to provide value to the audience. For example, a food live streaming can teach the audience cooking skills and introduce food ingredient knowledge; a financial management live streaming should bring financial planning and investment advice to the audience. Only if the audience gains something after watching the live streaming will they continue to follow.
Interest
- The content should be interesting and avoid being dull. The interest can be increased by setting interesting plots, using humorous language, showing novel things, etc. For example, a funny live streaming will amuse the audience through various funny jokes and short plays.
Diversity
- Maintaining a single content form for a long time is prone to causing aesthetic fatigue for the audience. The live streaming content should be rich and diverse. Taking e-commerce live streaming as an example, in addition to introducing the characteristics of the products, different aspects of the content such as the usage scenarios of the products and user reviews can also be shown.
III. Interaction
Communication with the Audience
- The anchor should actively interact with the audience, answer the audience’s questions, respond to the audience’s comments and bullet screens. For example, during the live streaming process, when seeing the audience asking about the product price, the anchor should answer accurately and promptly. At the same time, the anchor can actively ask questions to the audience and guide the audience to participate in the topic discussion to increase the audience’s sense of participation.
Conduct of Interactive Activities
- Design some interactive sessions, such as lucky draws, Q&A, games, etc. Lucky draws can attract the audience to stay in the live streaming room. Q&A and games can stimulate the audience’s enthusiasm and improve their participation. For example, set up lucky draw sessions at regular intervals during the live streaming, or carry out knowledge Q&A games related to the live streaming content.
IV. Scene
Visual Scene
- The background and picture of the live streaming should be tidy, beautiful and consistent with the live streaming theme. If it’s an outdoor live streaming, a scenic or characteristic location should be selected; for indoor live streaming, the background should be well arranged. For example, a fashion live streaming can have simple and fashionable background decorations to create a good visual atmosphere and enhance the audience’s viewing experience.
Sound Scene
- Ensure the sound is clear and free of noise. If there is background music or sound effects, appropriate music and sound effects should be selected to match the live streaming content. For example, soothing background music is suitable for reading live streaming, while dynamic music is more suitable for dance live streaming. At the same time, the anchor’s speaking speed and intonation should also be moderate, and the voice should be infectious.
Explainer Video:
Initiative, Enthusiasm, Politeness, Respect
Initiative
When viewers enter the live streaming room, it is necessary to actively and enthusiastically welcome the new viewers.
For example: Welcome xxx to my live streaming room.
This is very similar to the reason for dining out at meal times. At specific times, people make corresponding behavioral choices due to various needs. For example, in the live streaming scenario, fans who stay in the live streaming room are likely to become potential supporters. Their presence brings hope and opportunities to the live streamer and lays the foundation for subsequent interaction and development.
Enthusiasm
In the live streaming room, it is essential to treat the incoming fans enthusiastically. If the live streaming room lacks vitality and has a cold atmosphere, then fans may leave after staying for only a few minutes after entering.
The musical atmosphere, the background lighting arrangement of the live streaming room, and the enthusiasm of the anchor are crucial for fans who have been busy all day or are in a bad mood. These factors can attract them to stop by the live streaming room to watch the performance and thus seek spiritual satisfaction. When the live streaming room is full of enthusiasm and has a good atmosphere, it will definitely attract more and more people to come.
Politeness
When communicating with fans, it is necessary to maintain a polite attitude. Even when encountering anti-fans, one should not deliberately abuse them. When anti-fans abuse the anchor, do not get angry and retaliate in kind. It is best to choose to ignore them. For the anchor, encountering anti-fans is an inevitable thing that everyone is hard to avoid. In the live streaming room, one can choose to have the management personnel silence the anti-fans or directly kick them out of the live streaming.
The anchor can interact with the anti-fans, follow the rhythm of the anti-fans in an appropriate situation, and even join the anti-fans team to self-mock in a teasing way (but this method is only suitable for anchors with a strong psychological endurance). Adopting this method has a certain chance of converting the anti-fans, making the anti-fans gradually think that the anchor is very interesting and turn into fans of the anchor in the process of constantly criticizing the anchor.
When the anchor speaks in the live streaming room, one must not use swear words as a mantra. If there is such an anchor, it must be corrected. Because if one stays in a live streaming room where swear words frequently occur for a long time, the fans of this live streaming room are easily adversely affected, which in turn leads to the anchor being defined as someone with a foul mouth and an improper image. Therefore, one must be polite when conducting live streaming activities.
Respect
Respect is a specific manifestation of an important self-restraint and virtue. In the relationship between the anchor and the fans, respect is mutually given, which can promote good interaction and communication and create a positive and harmonious atmosphere. The anchor’s respect for the fans can be reflected in seriously treating their opinions and suggestions, actively responding to their interactions, etc.; the fans’ respect for the anchor can be reflected in civilized speech and rational support. Only when both sides uphold a respectful attitude can a stable and healthy relationship be established.
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