How to expand your audience

Understand your audience

1. Interact with your viewers through comments, TikTok LIVE, and other methods.
2. Use the creator tools to view analytics data and gain in-depth understanding of your popular posts and audience engagement.
3. Learn more about understanding and attracting your audience in our Creator Academy.

Publish high-quality content

1. Upload high-quality content regularly.
2. Create content that lasts for more than one minute. Learn in detail how to create content that lasts for more than one minute in our Creator Academy.
3. Use TikTok Studio to edit, upload, and manage your content.

Utilize Creator Search Insights

What are Creator Search Insights?

To access Creator Search Insights, do the following:

1. In the TikTok app, click the search button at the top.
2. Search for “Creator Search Insights” and then click “View” at the top of the search results.

Explore topics

To view the popular search topics on TikTok:

1. Open Creator Search Insights using the steps above.
2. Use filtering conditions such as “Content Gap” or “Follower Search” to explore recommended and popular content. You can also enter what you want to find in the search bar and then click “Search”.
3. Click on a certain topic to view its search popularity, related videos and search content.

Search analytics

To access search analytics:

1. Open Creator Search Insights using the steps above.
2. Click on Search Analytics.
3. Click on “All Posts” to view the overall performance of your posts or click on “Inspired Posts” to view the posts you published based on the topics found in “Creator Search Insights”.
4. Select the desired date range. You can choose the past 7 days, 14 days or a custom date range.

To create a post in Creator Search Insights, do the following:

1. Enter Creator Search Insights.
2. Find the topic for which you want to create a post. Here, you can:

3. Create your post.

To save a topic in Creator Search Insights, do the following:

4. Open Creator Search Insights.
5. Find the topic you want to save. Here, you can:

Create Posts in Creator Search Insights

To create a post in Creator Search Insights, do the following:

1. Open Creator Search Insights.
2. Find the topic for which you want to create a post. Here, you can:

3. Create your post

Creators in the “Good Looks Chat” Category

1. You should not be too aloof. Communicate frequently with your creator’s network agent and have confidence in your agent.
   1. Do not refuse when your agent actively contacts you. This is because your agent is helping you avoid mistakes that occurred during your live stream. Your agent is there to support you, and you should trust them, as they are professionally trained.
   2. When high-level viewers appear in your live stream, you tend to shift your attention to them, believing that only high-level viewers will send more gifts. You focus all your attention on them, neglecting the preparation of your own live stream content, thinking that pleasing these high-level viewers will help you make money. However, the outcome is often disastrous. Support from high-level viewers based on this kind of ambiguous interaction usually lasts for no more than three months. As they give more gifts, they will also start making increasingly excessive demands on you. You need to analyze how you initially attracted these high-level supporters. Was it a specific chat topic? Was it the vibrant atmosphere of your stream that kept them engaged? Was it the carefully planned content that impressed them? Never rely on ambiguous relationships with high-level supporters to maintain their support, as they will abandon you as soon as a new, more attractive option comes along.

• Please trust that your agent is professional. You can learn a lot from them and become stronger and more independent on TIKTOK LIVE, which will improve your skills and help you handle any unexpected events smoothly.

2. You are unwilling to shoot videos and your live streams are irregular. You are lazy in both thought and action.
   1. Posting videos is an entry point for traffic promotion, and the quality of video followers is relatively low. When your live streaming skills are not strong in the early stages, posting videos helps increase visibility and drive more people to your live stream. So, don’t stop posting videos just because you’re lazy. It’s also important to establish a fixed live stream schedule and stick to it every day.
3. If you are very beautiful but unwilling to actively chat with viewers, ask for gifts, or engage in matches:
   1. Do not think that chatting with regular viewers is not valuable. When viewers give gifts, it requires you to think about engaging them and understanding their consumption habits. If you are unwilling to ask for gifts, it may be because you fear rejection! If you don’t want to match with others because your match score is low, this is the time to learn how to guide your audience to send gifts. Don’t fear the low scores, and don’t fear rejection. Try to make changes—losing is fine because we all start weak and grow stronger.
4. You have a stable income and not a low one. You treat live streaming as a side job but have high expectations. You only see the glamorous side of successful creators and don’t want to learn the basics, thinking that just chatting with viewers will earn money.
   1. Do not have this mindset. Think about why viewers would send you gifts without reason. What have you brought to them? Don’t just look at the glamorous side of successful creators. Understand that they also had difficult beginnings. Don’t think these small things are easy.
5. If you do not have a foundation in singing or dancing, you should learn. The more talents you master, the more you can perform for your audience, gaining more followers and supporters.
   1. Learning more skills also increases your value. This will help you in many aspects of life and live streaming. You can also observe the live streams of other creators and learn their techniques. In any case, be open to learning to improve your live stream capabilities.
6. When you have no viewers or gifts during your live stream, don’t get upset.
   1. When this happens, think about why it’s happening. Have you not interacted well with new viewers, causing them to leave? Or have you not prepared a good program for them? Don’t care too much about the number of viewers. Even if there is no one, treat the prepared program or story seriously.
7. Once you set a live streaming schedule, do not be late.
   1. You must understand the importance of a fixed streaming time. For example, your favorite TV show updates at 9 PM every day, and you expect a lot of fans to be waiting. If the update is delayed, there will be complaints.
   2. If you are late, apologize to your viewers and give yourself a small punishment, such as standing for ten minutes during the stream.
   3. You can also observe well-known creators, who always start their streams at fixed times. This is very important.
8. Pay attention to your bad habits during the live stream, such as maintaining a good sitting posture.
   1. If you tend to slouch, try multiple live streams or consider standing up to stream.
9. Do not assume that your account is the problem if there are no viewers.
   1. Most creators immediately think their account has issues when there are no viewers, but this is incorrect. Consider whether the problem lies in your stream content. Always remember to reflect on yourself when issues arise. Think about what you may have done wrong.

1. You are unwilling to match with others and only want to match with existing friends, avoiding random matches.
   1. Be bold and match randomly. This way, you can meet more creators and gain more exposure. If you perform well in random matches, you may attract the fans of the other creators and turn them into your fans.
2. Progress gradually and learn the skills of being a competent creator step by step.
   1. Don’t think this is easy. It’s very challenging, and you must learn slowly, step by step, during your daily live streaming.
3. Do not insult viewers you dislike during live streams.
   1. Viewers are your source of income, so insulting them is wrong. If a viewer is badmouthing you, find a way to handle it and make the viewer feel awkward.
4. You are unwilling to engage deeply with viewers. You only offer simple greetings and do not actively ask questions to keep viewers around.
   1. First, understand the importance of topics:
      • They satisfy interaction needs and get everyone involved.
      • They build relationships and closeness. There are two kinds: stranger socializing and familiar socializing.
      • They enrich content and increase popularity.
   2. Topics need to be prepared daily, and there are two types: stranger socializing topics and familiar socializing topics. The purpose of each is different. Familiar topics increase emotional connection and gifts, while stranger topics close the distance with visitors and help gauge their spending power.
5. Example topics:
   1. Childhood:
      • Did you grow up with your parents, grandparents, or someone else?
      • What silly things did you do as a child? (e.g., bathing with bubble foam, making different shapes with shampoo foam, pretending to be a superhero with a blanket, etc.)
      • What homework did you do during holidays as a kid? Did you stay up all night before the deadline?
      • What embarrassing moments did you have as a teenager?
      • Did you ever have a crush on a celebrity?
6. Once you have a theme, branch out into details. For example, if your grandparents raised you, think about stories from that time. Search online for key words to collect these stories and then narrate them with vivid details.

1. “Because I like you, I chose this path. Thank you for always staying with me. I’ve been able to progress because of your support! I hope you’ll always be here with me. See you tomorrow at the same time!”
2. “You’ve been with me all night, thank you for your support. Goodnight, let’s all have sweet dreams.”
3. “I often feel like a lucky person because you’re always there to support me, no matter where I am. I cherish this friendship and look forward to seeing you tomorrow at the same time!”
4. “Thank you for staying with me, I have fans because of you. You give me the courage to keep going, and I believe I can create miracles with your support.”
5. “There are no eternal goodbyes, and each parting is for a better reunion. Please exit slowly, and let me be the last one to leave.”
6. “Good times always pass quickly. Time flies when you have everyone’s company. I will miss today, but I am excited for tomorrow’s stream. Thank you to all those who sent gifts. You are the biggest motivators for my progress. I may be ordinary, but because of you, I can shine. I feel happy and will cherish the help you’ve given me. Thank you for always being with me.”